The quintessential luxury real estate brand, The Sotheby's International Realty network is a truly global brand, with more than 20,000 sales associates, proudly representing our brand located in over 880 offices in more than 70 countries and territories worldwide.
Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales, where the utmost quality in considered intrinsic and the essence of the extraordinary is defined.
We have worked with our affiliates and marketing partners to come up with the following distinctive brand vision, positioning, personality and affiliation:
Brand Vision- Artfully uniting extraordinary homes with extraordinary lives.
Positioning- To those who value the unique, Sotheby's International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.
Personality- Inviting, Discreet, Savvy, Refined.
Affiliation- Connoisseurs of Life.